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Prestige Beauty Sales Surge in China

Skin care gains top 20% in 2011, according to NPD.

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By: TOM BRANNA

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Total prestige beauty sales in China increased 21% last year, according to a new study by The NPD Group. The skin care and makeup categories each showed healthy growth of 23% and 17%, respectively. In prestige skin care, all the segments (face essence, face moisturizer, face basic care, eye, sun treatment, body, and all other: hair, lip, nail, etc.) had steady growth, with face essence (+5%) and moisturizer (+21%) taking the lead by capturing nearly half of skin care sales. By attribute,...

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